DESIGN OF ARABIC FONT TYPOGRAPHY AS A VISUAL IDENTITY OF AN AMPEL ARAB VILLAGE

Abstract

Ampel Arab Village is a village that is mostly inhabited by ethnic Arabs. The hallmark of this village is, the atmosphere is typical of the Middle East. Ampel Arab Village is located in the Sunan Ampel Religious Tourism area in the city of Surabaya. This village has a traditional market where the Arabs trade. They sell. They sell objects that have the breath of Islam such as prayer tools, prayer beads, Islamic religious reading books, the Qur'an, dates, raisins, Middle Eastern specialties and other Middle Eastern knick-knacks. As a tourist village visited by many tourists, this village needs to have a visual identity that can become the identity of this village. Environmental graphics in the form of landmark typography that have the characteristics of Kampung Arab Ampel are suitable for visual identity. It is hoped that this typographical landmark can become a marker and always be remembered by tourists visiting Ampel Arab Village.